Interview with Hart Hillman: The Impact of Brand on Talent

Branding strategy is key to the success and failure of companies. It can take years to build and due to social media be negatively impacted in a heartbeat. Think of brands that have dealt with major scandals, such as: Volkswagen, FIFA, Bill Cosby, and Ashley Madison. Creating a consistent and compelling company brand in the digital age is more important than ever. While branding practices will always be the cornerstone to attract and retain customers, they also are being used to attract and retain great talent.

Join CATAAlliance’s Chief Business Officer Kevin Wennekes as he interviews Hart Hillman, CEO & Founder of Bigwin Group in a discussion on the importance of brand on talent succession and retention as well as offering details on the upcoming sixth “Sharpen Your Axe” event being held May 26th in Toronto.


The Bigwin Group, a global talent strategy organization, along with co-sponsors Manulife Financial, announces its sixth “Sharpen Your Axe™” event in its series of thought-provoking leadership sessions. This edition is called “Building a Brand from the Inside Out: How brand can serve to attract and retain great talent” and will be held at the Ivey Tangerine Learning Centre on May 26th, 2016. Welcoming a panel of distinguished speakers from internationally recognized brands such as Manulife Financial, Tangerine, Carter’s OshKosh, Samsung Canada, and Ontario Teachers’ Pension Plan (OTPP), our esteemed panel will not only articulate their respective brand strategies but will also engage in a provocative Q&A in identifying brand and how it gives their organizations strong competitive edge.


CATAAlliance is seeking thought leaders to take part in our newly launched video channel dedicated to addressing key issues related to talent management and acquisition. Take 10 minutes to share your knowledge on trends, best practices, new research findings, or upcoming events.

View the newly launched Talent Matters channel for more information, and download, complete and return this form to Kevin Wennekes ( to take part.